OUR SERVICES
Nimble and adaptable to your business and needs.
At WinWin we believe that the best loyalty solutions balance a compelling value proposition for your customers with a sound business strategy that is sustainable in the long term.
Program Design & Optimization
From hard benefits to soft benefits, we will help you create or optimize your loyalty program to engage your best customers while achieving your business objectives.
Program Audit & Benchmarking
Uncover opportunities for program optimization through exploration of program elements against business objectives and industry best practices.
Consumer Research
Validate loyalty marketing strategies through quantitative and qualitative methods.
Holistic Program Support
Provide monthly or quarterly ongoing support related to member engagement, program health, and ongoing strategic evolution.
Workshop Facilitation
Bring cross-functional teams together to ideate and create rapid prototypes to jump-start or accelerate the program design process.
Economic Modeling
Calibrate points economy, develop sensitivity analysis and create Low/Medium/High scenarios for program business impact.
Communications Planning
Create communications plans for targeted, relevant, personalized messaging at scale.
Feasibility & Opportunity Analysis
Assess whether a loyalty program is right for your brand based on operational feasibility, customer needs and potential financial impact.
Industry Experience
Automotive
Consumer Packaged Goods
Financial Services
Restaurants & QSR
Retail
Travel
ABOUT US
Proven Expertise
Danika Hoffmann is the owner of WinWin Strategy LLC, with 20+ years of experience in loyalty and customer engagement strategy, working with FORTUNE 500 companies like Carnival Cruise Lines, Buffalo Wild Wings, Men’s Wearhouse, Starbucks, McDonald’s, Estée Lauder, PepsiCo, Kimberly-Clark, U.S. Bank, Old Navy and many more.
With a foundational background in analytics, she understands how loyalty programs and smart customer engagement strategies capture the hearts and minds of consumers. Her data background makes her uniquely qualified to uncover actionable insights from large, complex data sets, and build financially sound recommendations based on those insights.
Danika formerly spent 18 years with The Lacek Group, a specialty unit of Ogilvy focused on driving loyalty and engagement of known customers. She led Lacek’s strategic services practice, driving strategic initiatives across all of Lacek’s clients. In this role she was also responsible for new business growth for the agency, driving YOY growth that outperformed network growth and business targets.
Since founding WinWin Strategy, she has supported both clients and marketing technology platforms in the optimization of loyalty programs and data-driven marketing strategies.
Danika is passionate about travel, testing and perfecting her homemade pickle recipes, fostering animals for the Humane Society, and serving as Board Chair of the Germanic-American Institute in Minneapolis.
Our Team
WinWin engages independent loyalty marketers and strategists with decades of experience on both the agency and client side, with experience across industries including retail, financial services, travel, entertainment, automotive, CPG and QSR.
Our Expertise
We understand data, behavioral science, economics and the power of relevant programs and communications to best engage your customers and capture share of their wallets, hearts and minds.
Our Commitment
We are committed to finding win-win solutions not only between you and your customers, but also by ensuring our approach is a win for you: nimble and adaptable to your unique business situation and needs.
WHY WINWIN STRATEGY?
Building better brands through better relationships.
We don’t take relationships lightly at WinWin Strategy. We thrive on finding mutually beneficial relationship between your brand and your customers.
In our experience designing and optimizing programs, we've watched engagement strategies succeed and fail. When programs fail, it's generally due to an unsustainable or unbalanced value exchange: either your customers or your brand are not getting what they need and want from the relationship.
The strongest programs balance this value exchange - creating engagement in which both parties feel they are benefitting from the relationship. These authentic relationships, built on a solid and equitable foundation, are key to success and longstanding growth. Let us help you find your unique "win-win" with your customers!